Nielson Survey Shows Music Still Trumps All Forms Of Entertainment

Nielsen’s Music 360° 2014 survey (an annual study of consumer habits and spending) reveals that music is the top form of entertainment for hundreds of millions of Americans. 93% of the people in U.S. listen to music more than 25 hours each week, the survey says.

The study also shows that the top platform for music consumption is still the radio, with 59% of the listeners using AM/FM and online radio streams. The other platforms following are own music libraries (48%), on demand streaming music services such as Spotify, Vevo or YouTube(41%) and curated streaming music services (Pandora, iTunes Radio) with 36%.

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