When you register your songs for tracking at Mediabase, you ensure that all airplay of your work is tracked correctly. The reports generated by Mediabase are used by media professionals. These include radio execs, record company leaders, publishers, promoters, retailers, artist managers, and many more. They scan these reports for trending and potentially up & coming artists. Aside from making you visible on the Airplay charts themselves, you want the opportunity to be visible to these insiders. According to them, Mediabase defines the success and popularity of recorded music and reports meaningful insight into consumer listening trends in the ever evolving landscape of music consumption.